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Monday, November 1, 2010

Tata Nano – No Longer A One-Lakh Car

Tata Nano is something that took the national pride to new levels, no doubt about it. Tata tied the tongues of the global auto experts and critics who claimed it’s impossible to build a one-lakh car.
But now, Tata seems to be proving critics right by increasing the price of the world’s cheapest car for the second time since its launch. Tata Motors on Friday said it had decided to increase the prices of Nano by about Rs.9,000, effective from November 1.
For Tata, it may be an attempt to ‘partially neutralise the steep increase in input costs in the last two years’, but Nano will now cost twice the much hyped ‘one lakh’, at least in India’s commercial capital.
The ex-showroom price of the top-end Nano (the largest selling) will be Rs 2.01 lakh in Mumbai, while the standard version will be priced Rs 1.49 lakh. The ex-showroom Delhi prices will be Rs 1.88 lakh (top-end) and Rs 1.37 lakh (base model) from November 1.
Will you call Nano the people’s car again?

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